Notice whether it is the people in the ad, the message itself, the words they use, even the background music or scenery? See if you can pin-point what, exactly, it is about the ad that draws you in. Notice what you don't like about ads that simply do not interest you. Play college student and do this as homework, and if you can get your kids to do it with you, all the better.
My son has come to me many times to tell me about something he's seen on TV and now wants me to buy. He gets caught up in the half hour infomercials and becomes so convinced their product is the single best thing, that it's difficult to change his mind.
Evenings are an especially rough time for dieters because of the over abundance of advertising for food. Seeing delicious things to eat can create the sensation of hunger until it becomes a patterned response. Turning on the TV then begins to make you hungry, even without the food cues.
7 Ways to Combat Evening
Eating Habit
1. Mute the commercials or switch to another channel (channel surfers already do this anyway). Not watching or hearing the ad can help enormously. Remember, out of sight, out of mind.
2. Use commercial break time to do housework. You'd be amazed at how much clutter you can clear in three or four minutes, and every hour you get at least four of these breaks.
3. Mute the ads and keep your hands busy until your show comes back on with a project like knitting, reading or finishing that book you've been writing.
4. Start a new business (then you're probably not in front of the TV anyway).
5. Step outside and breath some fresh air for a few minutes.
6. Exercise during the ads. Stand up, sit down, stand up, sit down, do this for a full minute. It's a great leg exercise. Use a kitchen chair rather than the couch to be kinder on your knees.
7. Move to another seat in the room. Sometimes just getting up from your usual spot in the room (the coach, or your favorite chair) and moving to another location can help, so can getting a glass of water. Sometimes it's thirst.
Be Willing to Experiment and You can Overcome the Allure of the Food Ads
The worst thing you can do is simply watch and then attempt to combat your growing desire to eat. Once the idea that you're hungry is planted, it becomes much more difficult to change your mind. Instead stop the idea from occurring in the first place by finding something else to do instead of watching another Burger King commercial.
Advertising only works when we're paying attention, either watching or listening. I've no quarrel with advertisers, I advertise my services too, but watching one hundred ads all featuring food after dinnertime is a bit much for anyone to endure. Food ads are designed for you to simply sit and be mesmerized by the flashing words, snappy slogans, colors and lights. Pay closer attention, or pay none at all, but either way you'll gain a much greater understanding of how advertising influences you.